Escape the Ordinary,
Explore the niche.

Your day off will never be the same again.

Join the waitlist
Dawn in a Field It's Sunday and Sunny! What Will You Do Today?
Village in the Cotswolds The perfect family day out... is just out there!
A girl looking at a painting of a horse at the National Gallery in Trafalgar Square, London. Museums or adventures, that is the question.

One App, Tailored for Your Adventure!

Representative screen of a search in the app with a card.

Your Destination,
Your Way.

Wondering, looking for, hoping for… inspiration?
Don’t worry—we’ve got you covered.
Tell us how long you want to travel, your mood, and a little more, and we’ll find somewhere special just for you. Prefer browsing? Explore our hand-picked itineraries or use our quick search to choose from a range of options.

Dare to go where
you don’t know.

We craft a unique itinerary to get you started. Pick what you like and build your perfect day. If something isn’t your cup of tea, simply swap it with another option. Keep exploring, browsing, or shuffling trip ideas from the same niche group.

Representative screen of an itinerary card with the option to swap it.
Representative screen of a trip in the app.

Offbeat picks,
perfect trips.

We like to call this screen your 'trip note.' Remember highlighting guidebooks and jotting down plans in diaries? This is the paper-free version! It’s your selection, based on our suggestions, created by you, for you. For real-time info, just choose your departure day and time.

endless

exploring

What Moves Us

🗺️ 📸

Anti Over-tourism

Over-tourism makes places sick. Let’s challenge ourselves to discover the beauty in the small things, everywhere we go.

🧘‍♀️ 🙏

Mindfulness and Respect

We want to spark your curiosity and encourage travel that’s responsible. Respect the places you visit, learn about their history, culture, and together, let’s make the world a better place.

🚲 🏡

Proximity and Sustainability

A beautiful day doesn’t have to be far away. Sometimes, adventure is just around the corner—reachable by train, bus, or bicycle.

🛍️ 🤝

Local and Small Business Support

We love finding hidden gems. Our suggestions focus on small, local, and family-run businesses because they deserve to shine.

🔮 🌊

Deep Experience

It’s not about how much you do, but how deeply you experience it. We recommend fewer, unique locations with rich, fulfilling experiences.

🎨 🧩

Personalisation and Convenience

Busy schedule? No problem! We make organising your trip easy, and we make sure it’s tailor-made for you. Your journey, your way.

✨ 🧜‍♀️

Empowerment

You’re in control of your adventure. We provide inspiration and ideas, but how you spend your day is up to you. With limited time? No worries—we’ve got you covered.

Meet The Team

Sara Alzetta
Sara Alzetta

CEO, Co-founder

Original concept creator and anthropologist. Former tour leader at Kel12 and engineering manager at Depop.

LinkedIn
Nebil Kriedi
Nebil Kriedi

CTO, Co-founder

Delivers full-stack platforms at scale. Part of the founding team at Depop, a unicorn company.

LinkedIn
Samuele Kriedi
Samuele Kriedi

Art Director, Co-founder

Crafting intuitive, impactful experiences through smart design. Associate UI Designer at AKQA.

LinkedIn
Simon Beckerman
Simon Beckerman

Mentor

Founder of Depop and founder & CEO of Delli. Co-founder of B-Arts (PIG Mag) and Retrosuperfuture sunglasses.

LinkedIn
With love 🖤 niche team We are almost ready to launch the app!
We’re creating the ideal way to enjoy time off, learn while travelling, and make a positive impact. Join us in reshaping the future of travel by sharing your insights, habits, and needs.

FAQ

When will AM niche be available on the App Store?

We aim to release a public version as soon as possible—hopefully within a couple of months from now (end of January 2025).

Bear in mind, we’re a small team of just three people, with only one engineer currently working as a full-stack developer. We’re actively seeking investors, and with funding, we’ll be able to hire more people and speed up the process.

What are we doing to ensure AM niche isn’t just a TestFlight application?

We’re building our own backend to allow users to create profiles and share information with friends.

Would you like to try AM niche in its TestFlight version? Simply send us an email, and we’ll add you to the list!

Why is the app only for iOS?

The app is currently iOS-only because our engineer specialises in iOS development alongside many other roles. While we could have started with a cross-platform solution like React Native to release on both iOS and Android simultaneously, we prioritised quality.

This approach also allowed us to focus on testing the product effectively. By leveraging deep expertise in iOS, we could build and refine the app more efficiently without compromising its quality.

Following a lean approach, it’s vital to learn from users and collect feedback quickly, so we decided to focus on what we know best.

How do I create a trip note?

You can create a trip note after selecting at least one activity from the search results. Here’s how:

  1. Open an itinerary from our curated list or perform a search (via the “Search” tab).
  2. Choose at least one activity and tap the “Add to Trip” button.
  3. Select “New Trip,” edit or keep the proposed title, choose a date and time (optional), and tap “Done.”

Your trip note is now created! You can add as many activities as you like.


Alternatively, from an itinerary or the search results page, scroll to the very end and tap “Save All to Trip.” Then:

  1. Select “New Trip,” edit or keep the proposed title, choose a date and time (optional), and tap “Done.”

Your trip note is created, ready to be filled with as many activities as you’d like.

What is the difference between “Add to Trip” and “Save All to Trip”?

“Add to Trip” lets you add a specific activity to a trip note.

“Save All to Trip” adds all activities from the search results to a trip note in one go.

How can I suggest a destination?

If you’d like to suggest a destination—or even better, an itinerary—that you think is niche (and nice), just send us an email with the subject line “Itinerary for Curated.” We’ll review it, and if it aligns with our style, we’ll add it to our curated list, crediting you with your name or nickname (your choice).

How can I become a shareholder?

Welcome, and nice to meet you! 😊

Please email sara@amniche.com, and we’ll be happy to discuss all the details with you.

What does it mean to be a Beta User?

Our iOS app is not yet available on the App Store, although it has been built and is in working condition. The main reason it is not on the App Store yet is because we are still working on a service that we would like to have.


Currently, the app is functioning perfectly, all the main functionalities are there, and it has been approved by Apple.

Before releasing our version to the App Store, we would like to invite an exclusive group of users to try the app and share as much feedback as possible with us. This is a crucial step for us because it will mean talking directly to users—people who can help us analyse any feedback to work better on our next steps.


This exclusive crew is called, in tech jargon, “Beta users.”

How can I become a Beta user?

To become a Beta user for our app, please follow these steps:


  1. Contact Us: Send an email to info@amniche.com with the subject line “Beta User Request.”
  2. Provide Your Email Address: Include your email address in the message to facilitate the invitation process.
  3. Download TestFlight: Install the TestFlight app from the App Store.
  4. Receive Invitation: We will send you an invitation link via email.
  5. Install the App: Open the invitation link on your device to install the “AM niche” app through TestFlight.

Please note: TestFlight allows you to test beta versions of apps and provides valuable feedback to developers before they release their apps on the App Store.


If you have any questions or need further assistance, feel free to contact us.

Let's keep
in touch
Would you like to know when AM niche will be available on the App Store, or perhaps when we become famous? Who knows?
FYI, we don’t spam.