Escape the Ordinary,
Explore the niche.

Your day off will never be the same again.

It's Sunday and Sunny! What Will You Do Today?

The perfect family day out... is just out there!

A girl looking at a painting of a horse at the National Gallery in Trafalgar Square, London.

Museums or adventures, that is the question.

One App, Tailored for Your Adventure!

Representative screen of a search in the app with a card.

Your Destination,
Your Way.

Wondering, looking for, hoping for… inspiration?
Don’t worry: we’ve got you covered.
Tell us how long you want to travel, your mood, and a little more, and we’ll find somewhere special just for you. Prefer browsing? Explore our hand-picked itineraries or use our quick search to choose from a range of options.

Dare to go where
you don’t know.

We craft a unique itinerary to get you started. Pick what you like and build your perfect day. If something isn’t your cup of tea, simply swap it with another option. Keep exploring, browsing, or shuffling trip ideas from the same niche group.

Representative screen of an itinerary card with the option to swap it.

Representative screen of a trip in the app.

Curated museum picks for
limited-time events

Think of this as your cultural radar. We handpick one-off exhibitions, rare talks, and hidden gems from London’s most inspiring venues and all happening now or soon. No endless scrolling, just timely ideas to make your day out truly memorable. Freshly updated, strictly local, always worth the detour.

Endless

Exploring

What Moves Us

🗺️ 📸

Anti Over-tourism

Over-tourism makes places sick. Let’s challenge ourselves to discover the beauty in the small things, everywhere we go.

🧘‍♀️ 🙏

Mindfulness and Respect

We want to spark your curiosity and encourage travel that’s responsible. Respect the places you visit, learn about their history, culture, and together, let’s make the world a better place.

🚲 🏡

Proximity and Sustainability

A beautiful day doesn’t have to be far away. Sometimes, adventure is just around the corner—reachable by train, bus, or bicycle.

🛍️ 🤝

Local and Small Business Support

We love finding hidden gems. Our suggestions focus on small, local, and family-run businesses because they deserve to shine.

🔮 🌊

Deep Experience

It’s not about how much you do, but how deeply you experience it. We recommend fewer, unique locations with rich, fulfilling experiences.

🎨 🧩

Personalisation and Convenience

Busy schedule? No problem! We make organising your trip easy, and we make sure it’s tailor-made for you. Your journey, your way.

✨ 🧜‍♀️

Empowerment

You’re in control of your adventure. We provide inspiration and ideas, but how you spend your day is up to you. With limited time? No worries—we’ve got you covered.

Meet The Team

Sara Alzetta

CEO, Co-founder

Original concept creator and anthropologist. Former tour leader at Kel12 and engineering manager at Depop.

Nebil Kriedi

CTO, Co-founder

Delivers full-stack platforms at scale. Part of the founding team at Depop, a unicorn company.

Samuele Kriedi

Art Director, Co-founder

Crafting intuitive, impactful experiences through smart design. Associate UI Designer at AKQA.

Simon Beckerman

Mentor

Founder of Depop and founder & CEO of Delli. Co-founder of B-Arts (PIG Mag) and Retrosuperfuture sunglasses.

With love 🖤 niche team Travel local, feel global.

We’re creating the ideal way to enjoy time off, learn while travelling, and make a positive impact. Join us in reshaping the future of travel by sharing your insights, habits, and needs.

Take the Survey

FAQ

Why is the app only for iOS?

The app is currently iOS-only because our engineer specialises in iOS development alongside many other roles. While we could have started with a cross-platform solution like React Native to release on both iOS and Android simultaneously, we prioritised quality.

This approach also allowed us to focus on testing the product effectively. By leveraging deep expertise in iOS, we could build and refine the app more efficiently without compromising its quality.

Following a lean approach, it’s vital to learn from users and collect feedback quickly, so we decided to focus on what we know best.

How can I suggest a destination?

If you’d like to suggest a destination—or even better, an itinerary—that you think is niche (and nice), just send us an email with the subject line “Itinerary for Curated.” We’ll review it, and if it aligns with our style, we’ll add it to our curated list, crediting you with your name or nickname (your choice).

How can I become a shareholder?

Welcome, and nice to meet you! 😊

Please email sara@amniche.com, and we’ll be happy to discuss all the details with you.

Escape the Ordinary, Explore the niche.